Los Angeles Brand Photography for an Executive + Life Coach, Norma Hollis
Executive & Life Coach Norma Hollis wanted to make sure her culture was a part of her Los Angeles brand photo shoot. She chose outfits and included artwork that were reflective of her identity.
Norma Hollis, an experienced Executive & Life Coach, understands the importance of having a reliable support system to overcome past obstacles or embark on new ventures. Whether it's transitioning to a new job, pursuing a different career path, or embracing a fresh lifestyle, encouragement plays a vital role along the way.
As a Los Angeles executive and life coach, Norma’s work centers on empowerment, leadership, and personal growth — especially for women navigating identity, confidence, and visibility in their careers.
Norma needed brand photography that felt powerful, grounded, and aligned with her role as an executive and life coach. The goal was to create visuals she could use across her website, speaking engagements, and coaching programs — imagery that communicates authority while still feeling warm and approachable.
Brand Photography for Executive & Life Coaches in Los Angeles
Headshots and portraits during your brand photo shoot in Los Angeles can be both professional and casual — we went for both!
Norma’s session is a perfect example of what brand photography for executive and life coaches should accomplish. As a coach, your presence is your brand. The photos you use on your website, speaking pages, social media, and programs need to communicate credibility, confidence, and approachability all at once.
In Los Angeles, where many professionals operate in highly visible, competitive spaces, strong brand imagery helps coaches stand out while still feeling grounded and authentic. Norma’s shoot was designed to balance professionalism with warmth — showing both her authority and her humanity.
A Los Angeles Brand Photo Session Designed With Intention
Every element of this session was chosen with care — from location and wardrobe to the mood and pacing of the shoot. Instead of rushing through poses, we allowed space for natural movement and genuine expression. That approach creates images that feel lived-in rather than staged.
Norma included props such as a gift box, and wore looks that were reflective of her culture during her Los Angeles brand photo session.
For Norma's Los Angeles brand photo shoot, we chose the scenic Santa Clarita area, located in the greater Los Angeles region of California. We booked this stunning space, featuring abundant natural light and ample room to capture every aspect of Norma's brand story.
During the shoot, Norma showcased her new healthy eating lifestyle, and she paid homage to her culture with beautiful dresses and jewelry. And we of course couldn’t let the day go by without giving her sequin blazer a moment in the spotlight!
Additionally, we highlighted Norma's "Authenticity Grid," a unique tool she employs to guide clients through various challenges.
Norma’s friends and team members stood in as clients for some client interaction shots and we finished the day with a beautiful sunset overlooking the valley.
Los Angeles offers incredible variety for brand sessions, but the most important factor is always alignment. When the environment, styling, and energy of the shoot match the client’s personality and brand, the photos feel effortless. That alignment is what gives brand imagery longevity.
Creating Brand Images That Reflect Leadership and Presence
One of the biggest goals of this Los Angeles brand photography session was to visually represent Norma’s leadership. Her work centers on helping others step into their power, so the imagery needed to reflect that same grounded strength.
We focused on posture, body language, and wardrobe choices that conveyed confidence without feeling stiff or corporate. Subtle details — relaxed shoulders, natural expressions, and thoughtful styling — helped create images that feel both polished and real. The result is a visual presence that mirrors the way Norma shows up for her clients: steady, warm, and deeply supportive.
Creating brand photography that reflects the strength, presence, and individuality of women of color in leadership is essential. Visual representation plays a powerful role in how leaders are seen, heard, and remembered.
Why Brand Photography Matters for Women Leaders
Many of my Los Angeles brand photography clients are women in leadership roles — coaches, consultants, founders, and executives building personal brands rooted in impact. For these women, brand photos are more than headshots. They are a way to claim visibility and step fully into their authority.
Sessions like Norma’s are about more than aesthetics. They are about helping women leaders see themselves the way their clients already do — capable, credible, and powerful. Thoughtful brand photography becomes a tool for visibility, confidence, and growth.
Behind the Scenes of a Los Angeles Brand Photography Experience
This video shows behind the scenes of a Los Angeles brand photography session for an executive coach with Bernadette Marciniak of Solhaus Media.
Brand sessions are collaborative. Throughout the shoot, we adjusted styling, refined poses, and responded to what felt most natural in the moment. That flexibility is key to creating images that feel authentic rather than overly directed.
For coaches especially, it’s important that photos capture both professionalism and warmth. The behind-the-scenes video from Norma’s session shows how we created a relaxed environment where she could simply be herself — and that’s what makes the final images feel so genuine.
Ready for Your Own Los Angeles Brand Photography Session?
If you’re an executive, life coach, consultant, or leader building a personal brand, professional imagery can help you show up with clarity and confidence. A Los Angeles brand photography session is an opportunity to create visuals that truly reflect who you are and how you serve.
You can learn more about my Los Angeles brand photography services here and book a consultation to start planning your session.
MEET YOUR LOS ANGELES BRAND PHOTOGRAPHER
Bernadette Marciniak runs Solhaus Media, a woman-owned Los Angeles brand photo and video agency. She works with coaches, healers, podcast hosts, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former video & photojournalist, Bernadette approaches brand visuals from a strategic storytelling standpoint that’s unfortunately but also thankfully deeply rooted in clicks and views that attract the ideal clients who need you most.
Bernadette is a cat mom of two, who loves good pizza, craft beer and red wine. She’s usually bingeing on the hottest new true crime documentary, or finding solace in the upteenth repeat of Ted Lasso or Friends.
Bernadette is based in Los Angeles and travels nationwide.
