CASA NATAL & WILDFLOWER WELLNESS

EDUCATING, EMPOWERING, AND EXPANDING REACH

Client Overview
Melissa Dean is a midwife, educator, and advocate for holistic care. Through Casa Natal Birth and Wellness Center, she provides an alternative to traditional hospital births with a focus on personalized, empowering experiences. Later, Melissa expanded her vision with Wildflower Wellness, a personal brand dedicated to functional midwifery and integrative health. She needed a content strategy and media library that positioned her as both a trusted expert and a leader in the wellness space.

The Challenge

Melissa faced two challenges:

  1. Education: Clients often had recurring questions about midwifery, postpartum health, and their options during pregnancy. She wanted to address these proactively through accessible, evergreen content.

  2. Visibility: As she launched Wildflower Wellness, Melissa needed brand-building content to distinguish herself as a thought leader in women’s health and functional midwifery.

The goal was to create an expansive media library that answered client questions, showcased her expertise, and strengthened trust with her audience.

The Solution

Solhaus Media developed a strategic content plan and executed multiple high-impact shoots across 2023 and 2024. Our work included:

  • Scripted, Storyboarded Videos: We produced seven fully scripted and edited videos for Casa Natal, covering key educational topics such as:

    • Intro to Casa Natal

    • OBGYN vs. Midwife

    • Hospital Birth vs. Midwife Care

    • What Is Postpartum Depletion?

    • How to Choose the Best Health Insurance

  • Brand Films: Crafted a compelling brand video for Wildflower Wellness to introduce Melissa’s personal brand.

  • B-Roll & Photography Library: Captured a wide range of visuals, including client interactions, serene spaces, and details that embody Casa Natal’s calming, professional environment.

  • Community Representation: Featured actual clients and newborns in content, reinforcing authenticity and trust.

The Impact

Melissa now has a robust content ecosystem that:

  • Answers FAQs for expectant parents before they even ask.

  • Positions her as an authority in midwifery and functional health.

  • Enhances the client onboarding experience with educational videos.

  • Provides versatile media assets for websites, social platforms, and marketing campaigns.

These deliverables have amplified both Casa Natal’s brand credibility and Wildflower Wellness’s visibility, allowing Melissa to scale her impact while maintaining the personal, human-centered care her clients value.

Featured Deliverables:

  • 7 professionally scripted and produced educational videos

  • Wildflower Wellness brand video

  • 75+ b-roll clips formatted for horizontal and vertical use

  • Full photography gallery for web and social

Ready to turn your expertise into an evergreen content library?