EVERY DAY ACTION

TURNING AWARENESS INTO ACTION THROUGH VISUAL STORYTELLING

Client Overview
Every Day Action is a Los Angeles-based nonprofit committed to reducing food waste and addressing hunger by redistributing surplus meals from TV and movie sets to communities in need. They also host an annual gala and organize large-scale food drives, all with the mission of feeding people while creating a more sustainable system. Their team came to Solhaus Media looking for a partner who could amplify their work and create compelling visuals that would attract donors, increase event attendance, and deepen community engagement.

The Challenge

Every Day Action needed a way to showcase the impact of their work in a way that would resonate with donors, corporate sponsors, and volunteers. Their annual gala, a cornerstone fundraising event, was the perfect opportunity to tell this story. They also needed support for their Thanksgiving food drive, a critical initiative that relies heavily on visibility to inspire contributions. The challenge was creating media that did more than document events — it needed to build excitement, capture hearts, and turn awareness into action.

The Solution

Solhaus Media stepped in to capture the energy and mission of Every Day Action through strategic event storytelling. For each gala, we produced:

  • A three-minute highlight video that showcased the atmosphere, impact, and purpose behind the event

  • Red carpet interviews featuring notable attendees like Jack McBrayer, Barrett Foa, Noah Wyle, Adam Shapiro, Katie Lowes, and Troian Bellisario

  • Individual interview clips formatted for social media to extend the reach of the event

  • A curated gallery of event photos for marketing and press coverage

For the annual Thanksgiving food drive, we partnered with Every Day Action to create daily Reels for Instagram, featuring donor content and behind-the-scenes footage from their warehouse. By delivering assets quickly, we ensured their social presence stayed dynamic and engaging during the campaign.

The Impact

The results were immediate and measurable:

  • Every Day Action sold out their gala year over year, turning the first event into a springboard for future fundraising success

  • Their second annual gala raised $100,000, fueled by content that inspired donors and showcased the impact of giving

  • Social campaigns for the Thanksgiving drive saw increased engagement, driving donations and awareness for the initiative

  • A growing library of event footage and photos now supports ongoing marketing efforts and sponsorship pitches

Through visuals that prioritized story, connection, and mission, Solhaus Media helped Every Day Action strengthen its presence, elevate its events, and expand its ability to serve communities in need.

Featured Deliverables:

  • Three-minute gala highlight reels

  • Red carpet interview clips for social media

  • Curated event photo galleries

  • Daily Reels for the annual Thanksgiving drive

Your mission deserves media that moves people.