CASA NATAL & WILDFLOWER WELLNESS

EDUCATING, EMPOWERING, AND EXPANDING REACH

Client Overview
Ilene Cohen is a registered dietitian and entrepreneur whose work spans three ventures: Prana Spirit Nutrition, a nutrition counseling practice; The Key Strategy, a tutoring program for future registered dietitians; and a new franchise concept to expand her proprietary method nationwide. Following a move from NYC to Los Angeles, Ilene needed a complete brand refresh and an ongoing strategy to visually unify her growing portfolio of businesses.

The Challenge

Ilene’s businesses were evolving quickly. She needed:

  • Updated Brand Photography for her LA relocation to showcase her new setting and connect with clients.

  • Video Content to humanize her brand, create trust, and explain her methodology in a clear, engaging way.

  • Marketing Assets for multiple platforms, including social media, professional databases, and her soon-to-launch franchise.

Her content had to communicate both expertise and approachability across three distinct yet interconnected brands.

The Solution

Solhaus Media partnered with Ilene across multiple sessions between 2022 and 2024 to create a high-performing library of media assets:

  • June 2022: Produced a gallery of fresh brand photography highlighting Ilene’s approachable personality and professional authority.

  • October 2022: Developed a full video strategy for Prana Spirit Nutrition, including:

    • A 2–3 minute brand video introducing Ilene’s philosophy and services.

    • Multiple short-form cuts (15-, 30-, and 60-second edits) for professional directories and ads.

    • 5 social reels designed for Instagram and TikTok to increase visibility and engagement.

  • May 2024: Expanded Ilene’s media library with:

    • Two brand videos focused on The Key Strategy and her upcoming franchise initiative.

    • A new set of brand photography for consistent visuals across all brands.

Each production was fully scripted, storyboarded, and shot with versatility in mind, ensuring every piece could work across digital, social, and web platforms.

The Impact

Ilene now operates with a multi-brand media strategy that supports her ambitious growth. These assets have:

  • Elevated her online presence, giving her a polished, professional image for clients and partners.

  • Increased enrollment in The Key Strategy tutoring program by positioning Ilene as a credible expert.

  • Laid the visual foundation for her franchise launch, ensuring her methodology is clear and market-ready.

With a strong visual identity across all touchpoints, Ilene can confidently scale her brands without losing connection to her core values of wellness and education.

Featured Deliverables:

  • Full brand photography galleries (2022 and 2024)

  • 3 long-form brand videos

  • Multiple short-form edits for social and ads

  • 5 social reels for TikTok and Instagram

Ready to future-proof your growing brand with strategic media?