FROM EVENT COVERAGE TO A $250K LAUNCH

HOW REBECCA CAFIERO OF THE PITCH CLUB TURNED MEDIA INTO MOMENTUM

Client Overview:

The Pitch Club, founded by Rebecca Cafiero, is a platform dedicated to helping women amplify their visibility, elevate their influence, and create businesses that make an impact

The Challenge:

When Rebecca first connected with Solhaus Media, she was gearing up for Weekend at The Pitch Club in Scottsdale and needed more than just event coverage. She needed a visual strategy that would make future event marketing effortless and authentic. Previous videographers missed the nuance and emotional depth of her events. For a room filled with women sharing vulnerable stories, a typical highlight reel wasn’t enough. Rebecca wanted content that felt aligned with the mission and could serve multiple purposes: attracting speakers, selling tickets, and building trust with her audience.

The Solution:

Solhaus Media stepped in as a strategic partner, not just a production team. For her Weekend at The Pitch Club event, we:

  • Created a 2-3 minute sizzle reel blending dynamic b-roll, speaker highlights, and attendee testimonials.

  • Produced full presentation recordings, which Rebecca used to compensate speakers with valuable content they could use to market themselves.

  • Captured individual testimonials for social proof and future marketing.

  • Delivered a library of 200+ b-roll clips, formatted for vertical and horizontal platforms, giving her a steady stream of content.

The results were so impactful that Rebecca brought Solhaus Media on for a long-term partnership covering her masterminds, retreats, and brand storytelling projects. This included:

  • Brand photo and video sessions for her team and clients.

  • Founders Story videos highlighting Rebecca’s personal brand and even her real estate venture.

  • Continuous delivery of curated assets for ongoing campaigns.

The Impact:

The media library we built became a growth engine for The Pitch Club. Rebecca leveraged these assets to:

  • Sell $250,000 in mastermind enrollments during a live pitch by playing the sizzle reel we created.

  • Attract high-caliber speakers by offering professionally produced recordings.

  • Elevate client experience by including brand photo and video sessions at her retreats, allowing her to charge more for her programs.

Rebecca now markets with ease, grounded in a cohesive visual identity that reflects her brand’s impact.

Featured Deliverables:
 • Event Sizzle Reels
• B-Roll Libraries (200+ clips per event)
• Speaker Recordings
• Brand Photo & Video Sessions
• Founders Story Videos

Your event deserves to do more than inspire in the moment. Let’s create visuals that keep working long after the lights go down.