Event Videography Los Angeles: Pitch Club Inner Circle Retreat
The Pitch Club Inner Circle Retreat is by far one of our favorite events to do video for for one big reason: the community and experiences that Pitch Club Founder Rebecca Cafiero cultivates are unmatched.
Immersing in the Brand for Optimal Impact
Having been on both sides, as both a vendor, and an attendee, the week of this retreat is nothing short of magic.
But what makes it so special as the former, is that I have become fully immersed in Rebecca’s brand and the experience of the retreat as a whole.
“We’re not just the help,” my colleague, Emily Kim of Emily Kim Co. said one year when we were both shooting the event.
While it won’t always work out to have the experience of being inside someone’s community before shooting the videos or photos for it, one thing is for certain – hiring a team that is aligned with your values and is not only willing to absorb everything there is to know about your brand is imperative and it pays off…BIG TIME.
This Event Video Resulted in a $250K ROI
Rebecca hired Solhaus Media to capture multiple parts of her retreat. This included full general coverage, from the welcome dinner to the various activities throughout the week, such as hiking & an aura reading for each participant, to B-Roll of each of her speakers and workshop facilitators.
She also includes mini brand video and photo sessions for each attendee, with strategic shots planned ahead, such as speaker B-Roll & social content.
After each attendee’s brand video session, we also collect video testimonials for the entire Pitch Club team, including the glam squad that prepped the ladies for their brand shoots, as well as testimonials for each speaker and workshop facilitator.
With all of this content, the final event sizzle video captured the true essence of Rebecca’s community and the experience of being part of The Pitch Club mastermind.
At Rebecca’s next major event, Weekend @ the Pitch Club, where she sells spots to the upcoming year’s mastermind, the video played before she made her sales pitch, and she signed 10 new members within 48 hours.
How An Event Video Sells Your Service or Product
“Video testimonials, like that emotion of feeling and seeing a story is more powerful than a sales page or me standing on stage for 30 minutes and going through features of benefits could ever be, because it gives someone the essence that is often so hard to actually capture,” says Rebecca. “It doesn't have to be me explaining it. It can be done through moving video. It can be done through other people's words, their stories, their emotions, their expressions.
“And you can get grounded back into the experience you have given others,” she continues. “When I could watch that video and see like, this is the impact that I've created, and I'm inviting someone energetically into the experience and to the possibility of having the same type of impact, it reminds me of what I've done. So I don't have to work on sales tactics. I don't have to draw on anything but being rooted into the emotion and the essence of the moment I just got to literally experience with a group of other people and then invite them into that experience with me.
Added Benefits of Event Videography
While our event sizzle clearly helped Rebecca in a very direct way when it came to selling her program, there were a lot of additional benefits to Rebecca from her investment.
By offering video coverage to her speakers and workshop facilitators at the event, she was able to cut down on her costs of hiring speakers, as she leveraged video content to them instead. Major bonus points for providing them with video testimonials as well.
And the fully produced sizzle reel was not the only asset Rebecca received at the end of her event – we also delivered a robust library full of B-Roll clips, formatted in both horizontal and vertical, so that she and her team have a massive catalog of assets to market with throughout the year and beyond.
Interested in booking Solhaus Media for your event video and photography? Click here to book a call and get started!
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MEET BERNADETTE
Hi! I’m Bernadette Marciniak, founder of Solhaus Media, a woman-owned brand photography and video production company. We work with coaches, healers, podcast hosts, educators and creative business owners to create powerful imagery that converts audiences into clients.
Bernadette is a cat mom of two, who loves good pizza, craft beer and red wine. She’s usually bingeing on the hottest new true crime documentary, or finding solace in the upteenth repeat of Ted Lasso or Friends.
Solhaus Media is based in Los Angeles, the SF Bay Area, and New York City.