Behind the Brand: Los Angeles Brand Photography for a Pediatric Sleep Consultant
Susie chats with a family during their in-home consultation during her Los Angeles brand photo shoot—building trust is everything in this work.
If you've ever tried to grow a brand in the parenting or wellness space, you know just how important trust is. You’re not just offering a service—you’re supporting families through deeply personal challenges. That’s exactly why Susie Menkes, pediatric sleep consultant and founder of Healthy Little Sleepers, reached out for an updated brand photography session. She needed imagery that felt warm, real, and totally her—and I was thrilled to help her bring that vision to life.
Why This Los Angeles Brand Shoot Was So Special
Susie and I have worked together before, back in 2020 when we were still navigating pandemic protocols. So it was extra exciting to reconnect and plan a fresh shoot as she rebrands her website and repositions her offerings, including her signature programs like Baby Sleep Hub, Hour to Sleep consultations, and overnight support.
Susie’s goals were crystal clear:
Update her branding to reflect who she is now
Highlight her in action—doing what she does best with babies and parent
Create a large bank of visual content (photos + b-roll video) for social media, email, and her new website
Planning a Visual Strategy For A Parenting Coach That Reflects Her Expertise
We decided to build the session around three themes:
In-Home Storytelling: Real-life moments of Susie working hands-on with families in their own environments.
Baby Sleep Routines: Candid lifestyle shots of babies being soothed, swaddled, snuggled, and yes—sometimes crying (because that’s real life!).
Strategic B-Roll: Vertical and horizontal video clips to use across platforms, from Instagram Reels to site headers.
We packed a full day with meaningful moments, working in two different homes in the Glendale and Encino areas to capture a variety of environments. Susie was intentional about every detail—she even coordinated nap schedules so we’d get optimal time with the babies while still sneaking in quiet, brand-friendly moments like tidying up the crib or consulting with parents.
How We Brought The Photos All Together
Susie wanted content that felt “in her element”—not just pretty photos, but scenes that truly reflect what her services feel like for clients. That meant capturing more than just headshots or outdoor portraits. We focused on:
Hands-on moments: soothing a baby, folding a blanket, offering support to a tired parent.
Client interactions: candid, in-action shots that feel authentic and comforting.
Subtle, supportive details: soft lighting, minimal clutter, calming color palettes.
Ready for Your Own Brand Refresh?
Whether you’re a sleep consultant, wellness coach, or parenting expert, your brand visuals should reflect the care and expertise you bring to your clients. If you’re planning a rebrand, launching a new offer, or simply feel like your current photos aren’t cutting it, let’s chat.
See the full gallery:
👉 View Susie's Brand Photo Session
Learn more about Susie’s work:
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MEET BERNADETTE
Hi! I’m Bernadette Marciniak, founder of Solhaus Media, a woman-owned brand photography and video production company. We work with coaches, healers, podcast hosts, educators and creative business owners to create powerful imagery that converts audiences into clients.
Bernadette is a cat mom of two, who loves good pizza, craft beer and red wine. She’s usually bingeing on the hottest new true crime documentary, or finding solace in the upteenth repeat of Ted Lasso or Friends.
Solhaus Media is based in Los Angeles, the SF Bay Area, and New York City.
